The concept of dynamic pricing is nothing new to the travel industry. Airlines and hotels have used the economic model of supply and demand for decades to set prices for seats and rooms.
Yes, we have all been there before: needing to fly on short notice, we are forced to pay airfare that could be double what the person sitting beside us paid because they booked their trip months in advance. But fluctuating pricing based on supply and demand isn’t limited to the travel industry.
Sports leagues, including the NHL, have been employing it for years. And the practice is growing. But while most fans will fret over having to pay extra to see the more desirable games, dynamic pricing also creates opportunities to “get a deal” when less popular teams come to town.
>Dynamic Pricing vs. Variabl...
About the Author
Earl Jessiman is a freelance writer for the Hockey News. He was a former coach and GM in the AHL, WHL, and CIS. Earl has recently been awarded the Certified Hockey Professional designation and brings his knowledge and insights about the "business of hockey" to THN. He resides in Halifax, where he plays old-timers hockey two times a week and is often seen training on his racing bike.