Ian Pulver founded Pulver Sports Inc in September 2006. Over time, Pulver Sports Inc evolved into the Will Sports Group. The Will Sports Group has become a major presence in the hockey industry representing and advising some of the best players in the world including Tyler Seguin, Mike Cammalleri, Olli Jokinen, Scott Gomez and others. Prior to forming Pulver Sports, Ian Pulver worked as a labour attorney at the NHLPA for 15 years. During his tenure at the NHLPA, Pulver participated in the negotiation drafting and enforcement of the 1992 (strike), 1994 (lockout) and the 2004 (lockout) NHL Collective Bargaining Agreements.