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AHL’s IceCaps unveil logo, go bleu, blanc et rouge as Canadiens’ new affiliate

The St. John’s IceCaps unveiled their new logo Thursday and are going to be matching the Montreal Canadiens color-for-color in 2015-16. The IceCaps were previously the affiliate for the Jets, but with Winnipeg bringing back the Manitoba Moose next season and the Hamilton Bulldogs leaving the AHL, Montreal and St. John’s are teaming up for the next two seasons.
The Hockey News

The Hockey News

After four seasons as the Winnipeg Jets top affiliate, the St. John’s IceCaps are set to become the AHL club for the Montreal Canadiens next season. As such, the team was going to need a new logo and they unveiled their latest crest at a press conference Thursday. The new logo – which, aside from the color scheme, hasn’t changed – features the primary colors of the Canadiens, the famous blue, white and red that Montreal has worn throughout the club’s existence.

“This is another historic moment for the IceCaps, as we launch an exciting new look and strengthen our partnership with the legendary Montreal Canadiens franchise,”

said IceCaps president and CEO Danny Williams in a statement. “The new logo maintains our well established identity while incorporating the iconic red, white and blue colour scheme of the Canadiens, a team with a tradition unrivalled in the NHL. These bold new colours signal a new direction for our franchise and I’m sure they will create excitement and anticipation for IceCaps fans, as we head into the upcoming season.” The jersey, Williams added, would be unveiled at a later date.

The Canadiens became the IceCaps’ parent club during one of the busiest off-seasons in AHL history. While moves were made to create a new Pacific Division and several other affiliations were switched, the Winnipeg Jets moved their farm club out of St. John’s in order to bring back the Manitoba Moose, while the Hamilton Bulldogs became no more leaving Montreal looking for an affiliate. The opening in St. John’s made perfect sense, thus the partnership between the teams. When the affiliation deal was announced, it was stated the agreement between Montreal and St. John’s will run

through to the end of the 2016-17 campaign. After 2016-17, there are currently no affiliation plans for the IceCaps. After four seasons in the AHL’s Atlantic Division, the IceCaps will move to the North Division for the 2015-16 campaign. Before the IceCaps called St. John’s home, the Newfoundland capital played home to the St. John’s Maple Leafs from 1991-2005.

The Hockey News

The Hockey News



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