The NHL’s commercial to promote the start of the 2016-17 season has the feel of the famous “No Words” or “History Will Be Made” spots paired with excellent HBO 24/7-style narration.
The NHL has produced some of the most brilliant commercials in sports over the past decade, including the absolutely outstanding “History Will Be Made” campaign and the “No Words” spot, which remains a favorite of hockey fans everywhere.
The NHL has also gotten acclaim for bringing fans into the lives of the players by way of HBO’s 24/7 series, which took fans behind the scenes of the Winter Classic and gave them access to the lives of their favorite stars away from the rink. The series has since continued in the form of Epix’s Road to the Winter Classic.
So, when coming up for a new commercial to get fans excited for the 2016-17 campaign, what better way to do so than by combining the feel of their famed ads with a narration from Liev Schreiber, who voiced the 24/7 series? The answer is there is no better way, because the NHL’s new spot for the upcoming season is on par with some of the best the league has ever released.
There’s so much to love about the commercial, from the music to the meaning behind the narration, but it’s hard for the little things not to stand out.
Sidney Crosby’s basement shooting gallery into the image of present-day Crosby with the Penguins, John Tavares’ off-ice handshake and Brad Marchand high-fiving a young fan give the commercial some emotion. That’s not to mention the final clip, which shows Henrik Lundqvist along with Madison Square Garden chanting, “Hen-rik! Hen-rik! Hen-rik!” paired with Schreiber’s narration.
When it comes to tugging on the heart strings of fans with a well-produced commercial, it’d be hard to fathom any sports league does it better than the NHL. And if we couldn’t wait already, now Oct. 12 can’t come soon enough.
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