TORONTO – Hockey night in Punjabi is no more.
The CBC has cancelled online NHL broadcasts in Punjabi, with a spokesman calling it “a successful experiment” but not one the beleaguered corporation can sustain “given current resources.”
Spokesman Jeff Keay says the CBC found people tended to migrate to the main program after an initial rush to the Punjabi version.
The CBC began airing Punjabi commentary with the Stanley Cup finals in May 2008 to enthusiastic response.
It was followed by online broadcasts of “Hockey Night In Canada” in Mandarin and Cantonese and an online airing of “Hockey Day in Canada” in Inuktitut.
The cancellation follows deep staff and program cuts at the CBC, which faced a $171-million deficit last year.