In The Cards: How Score got Lindros rookie cards before he was a rookie

Burgeoning card company Score tabbed the NHL’s next great star for it’s first spokesman. But it came with one great caveat.

Trading card company Score received a license to make hockey cards in 1990, and it looked to hockey’s future when hiring a spokesman to hype its new product. Instead of opting for a current NHLer, they scooped up junior league phenom Eric Lindros, signing him to an exclusive endorsement deal. Lindros was still a year too young to be eligible for the NHL draft, and only Score could issue cards of him until he played in the NHL. The last card in their inaugural 1990-91 set was this “Future Superstar” one of Lindros, showing the future first-overall NHL pick with the OHL’s Oshawa Generals.

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Sal Barry is the webmaster of the hockey card site
This is feature appeared in the August 17 edition of The Hockey News magazine. Get in-depth features like this one, and much more, by subscribing now.