The Blues, who raised their prices by an average of 10 per cent last July, headed into Tuesday’s game with the visiting Toronto Maple Leafs last in the NHL with an average attendance of 12,106 through 27 home dates.
“It has become very clear to us that this new pricing structure is the right thing to do,” Blues chairman David W. Checketts said in a statement. “We have learned a lot from our first seven months in St. Louis . . . Now we take the natural next step for us as we continue to restore the relationship with our fans and we think it will resonate with them.”
Fans who buy full season tickets in the team’s club level will also receive free food and drinks (including hot dogs, brats, chicken strips, pretzels, peanuts, popcorn, soft drinks and beer).
Full season ticket packages for 44 games (three pre-season and 41 regular season) in 2007-08 will range from $120 per game in the front row behind the glass to the $7 per contest in select mezzanine-level sections.