WASHINGTON – The Washington Capitals are reaching out to women.
The Capitals have started Club Scarlet, which the team says is the NHL’s first female fan club and is free to join.
It has its own website, ScarletCaps.com, which includes a blog – the one posting as of Tuesday was written by “Hockey Mom VA.”
“We have a large and passionate female fan base, and like the rest of our audience, it is growing,” senior manager of fan development Kim Frank said in a statement released by the team. “Women have been underserved in traditional sports experiences and coverage, and Club Scarlet will provide a customized outlet where our female fans can express their passion for the Caps year round.”
According to the Capitals, the website will include “content specifically created for Washington Capitals female fans. The site will include hockey instruction, behind-the-scenes videos of Caps players and an outlet for women to discuss the team and hockey on an exclusive message board.”