The Chicago Blackhawks ‘What’s Your Goal?’ campaign is back, and this time Corey Crawford is making a dream come true. But Crawford’s biggest fan, Ben, has some questions for the goaltender and makes a touch choice when picking his road hockey teammate.
Chicago’s ‘One Goal’ slogan has turned into one of the more successful campaigns in the league, but it doesn’t have to do solely with the Blackhawks’ on-ice success. While it certainly doesn’t hurt, it’s the commitment of the Blackhawks players that makes the campaign — and its offshoot, ‘What’s Your Goal?’ — really work.
Last season, players such as Duncan Keith and Patrick Sharp took part in two videos for the campaign that saw them make dreams come true for their biggest fans. And in the newest instalment, Blackhawks goaltender Corey Crawford does the same for one of his most passionate supporters, Ben.
First, though, Crawford has to figure out if Ben and his babysitter, Emilie, are even at home:
The puzzled look on Crawford’s face after he first rings the doorbell is hilarious and a great start to the video, but Ben’s reaction upon seeing Crawford is great and makes it sound like the two are old friends who simply haven’t seen each other for a while.
Some things to watch out for in the video:
– Shaw’s reaction to Ben’s friend, who’s wearing a Shaw jersey, after he corrects Shaw by calling it street hockey, not road hockey.
– The entire stick of butter Crawford throws into the mac and cheese. Don’t let the Blackhawks’ nutritionist see that.
There’s a ton to love about Ben’s attitude — questioning where Crawford’s pads are was a great move — but he’s hilarious when they’re sitting at the table about to get some mac and cheese. He may have been watching too much of Crawford at the Stanley Cup parades given the “Yeah, baby!” reaction to getting lunch.
Good on the Blackhawks, and good on Ben for having his dream come true.