Canadiens star Max Pacioretty goes undercover to sell burgers to Bruins fans

Hamburgers and hockey are enjoying a mutually-beneficial relationship of late. And in a new ad for McDonald's, Montreal Canadiens star left winger Max Pacioretty puts a fun twist on the trend by going undercover to sell burgers to fans of one of the team's biggest rivals, the Boston Bruins.

In the ad (seen here in its Quebec version and via Reddit user Microdinosaurus and Youtube.com channel Grenierauxnouvelles), Pacioretty jumps on a private jet to Boston and manages to quietly get Bruins fans to say they enjoy the burger, then drops their jaws by revealing who he really is:

The potentially bad news for Boston fans is that McDonald's blossoming partnership with Ottawa netminder Andrew "The Hamburglar" Hammond could turn into another meat product-related jab in their collective side should the Sens continue their current hot streak under their first-year goalie and wind up squeezing the Bruins out of the playoff picture in the Eastern Conference.