OK. If some goalies want to put ads on their jerseys I'm fine with that. But if they are the ones who want to change the helmets that’s just wrong.
First, shouldn't goalies want to express their personality on their helmets?
Second, nhl.com had a section on each goalie in the NHL and the story behind their helmets. It won’t be the same if it says "(This Goalie) sponsors this, just look at his helmet, it must be something good.”
The jersey is a good way to promote the NHL, but it crosses the line with the mask. It's the only way the goalies can show their personality on the ice.
Why would they want to change that?
Matthew Haller, Woodmere N.Y.