The New York Rangers are considered the underdog in their upcoming series against the Montreal Canadiens, which begins at 1:00 p.m. EST, and they're looking to create a buzz amongst their hometown fans before the game even starts.
The franchise will unveil a 55-foot long “Rangerstown” sign in New York's Herald Square today at 10:30 a.m. Each letter in the sign will be six feet high, 13 inches deep and weigh close to 100 pounds.
Ranger greats Glenn Anderson, Ron Duguay and Rod Gilbert, along with the New York Rangers Drumline, will be in attendance at the event to lend a hand with the reveal.
The team has been using a marketing campaign titled “Welcome to Rangerstown” this season and they're inviting fans to take photos of the sign and the event and use the hashtag #Rangerstown when sharing on the squad's social media.
The sign will stay in Herald Square until Monday, then make its way around the city to different locations.
To obtain information on where the Rangerstown sign will make its next visit, you can find out its locations here.