Ontario Reign is part of
the groundbreaking new American League Pacific division - and Wednesday, the L.A. Kings affiliate
unveiled their new jerseys and logo when they make the jump to the AHL next season. The Reign, who've won four ECHL Pacific Divsion championships, were aiming for a new look that establishes a connection with their parent team in Los Angeles – and they can pat themselves on the back knowing the mission was accomplished. When you look at the logo and jersey, you can't help but think Kings, and not simply because of the colors. Speaking of: Their new home jerseys are white with black and gray stripes along the waist and elbows, and a black stripe runs along the shoulders and sleeve of the jersey; and their road jerseys are black with white and grey stripes along the waist and elbows. But the logo is unmistakably reminiscent of the Kings':
With the fledgling five-team division in its infancy, it's only natural a team like the Kings would want to capitalize on their own established brand while trying to carve out a few relatively minor changes to differentiate it for the local fans. Luc Robitaille, the Kings' president of business operations, said virtually as much in a press release: "It is very important to the L.A. Kings that the Ontario Reign hockey club have its own unique look and logo," Robitaille said. "We did want it to represent the Kings and the brand that we have worked so hard to establish over the years but – at the same time – we made sure it works well with Ontario. I personally like it a lot because it has that retro look and feel to it."