David Proper, the NHL's senior executive VP of media and international strategy, is No. 87 on the 100 People of Power & Influence list in The Hockey News' 2026 Money & Power Issue.
The 100 People of Power & Influence in hockey are featured in The Hockey News' 2026 Money & Power issue, available at THN.com/free.
At No. 87 is David Proper, the NHL's senior executive VP of media and international strategy.
Proper has to be nimble, as rapidly changing viewing habits and broadcast landscape create challenges and opportunities. He'll be looking ahead with the U.S. TV deal up in 2028.
Each person on the list this year is ranked in 14 categories of job classification, from owners to players to agents, along with many more powerbrokers identified within various silos of expertise. That's all available to find in The Hockey News' 2026 Money & Power hockey business annual.