The associate VP talks about how he went from a goalie to selling gear and what his goals are for the Canadian Tire Corporation.
Geoff Sarjeant, the associate VP for the Canadian Tire Corporation, talks about how he went from a goalie to selling gear and what his goals are for the company with W. Graeme Roustan, owner and publisher of The Hockey News.
For this and more interviews with a deep look into the world of the hockey business, check out The Hockey News' Money and Power 2023 issue, now available at THN.com/free.