Skip to main content

Arizona Sundogs owner, GM buried alive to sell 300 season tickets

The owner and GM of the Central League's Arizona Sundogs have buried themselves alive until the team sells 300 season tickets for 2014-15. They've made an annual ritual out of doing something wild to sell tickets. What would you do?
The Hockey News

The Hockey News

Yesterday, Brad Fain and Chris Presson, majority owner and GM of the Central League’s Arizona Sundogs, were

buried alive to sell 300 season tickets. Kind of drastic, no? Well, not really. The Sundogs have made it an annual ritual to do something wild that will grab your attention to sell tickets. Last year they camped out in a scissor lift for six days before selling 300 tickets. It’s a very minor league thing to do – and it’s just fantastic. So this year they’re going underground, where they’ll

live in an eight-foot container for the next however many days it takes to reach 300 ticket sales. There’s a grated guard on top, so yes they can breath, but fans can also leave them treats and…other stuff.

As of 12 hours ago, the Sundogs had sold 14 tickets, so there's still a long way to go. Remember, it took six days to achieve their goal last year, so that's the benchmark to try and beat. This got us thinking. If we owned a minor league franchise, what activity would we do to raise awareness and sell tickets?

1. Live inside a block of ice OK, so this one probably wouldn't work in the middle of the desert. But if you got a transparent container and built a huge ice cube around it, you could live in the cube and your fans could see you doing it.

2. Giant mini-stick game Come to the arena with your own mini-stick and be part of a mammoth game. Everyone has to stay on their knees, so it'd be 10-on-10, or even 20-on-20, and it could be a marathon match with mandatory shift changes every five minutes or so. World record, anyone?

3. Wear full hockey equipment all day, every day Talk about stinky, sweaty, smelly equipment. What better way to draw attention to hockey and your team than by wearing full gear around town until you reach your ticket sales goal. No taking it off. Ever. I imagine this would be especially miserable in the desert. How would you draw attention and drive sales if you owned a minor league team?

Follow Rory on Twitter

The Hockey News

The Hockey News



Cole Schwindt Is Now One To Watch in Calgary

Cole Schwindt might have been an afterthought in the Matthew Tkachuk trade. But his value to the Calgary Flames could be extremely important moving forward.

Nick Robertson

What's It Like to Compete For an NHL Roster Spot?

The stress of the NHL roster bubble is intense this time of year. How do two players at different ends of their careers handle the stress of trying to crack the lineup?


Five Of The Coolest NHL Preseason Moments Ever

From Pavel Bure's skate-to-stick goal to Manon Rhéaume making NHL history, let's take look at some of the coolest moments to happen during the preseason.