Heritage Hockey Sticks, the only commercial manufacturer of wooden hockey sticks based in Canada or the U.S.A., has been acquired by W. Graeme Roustan, the Executive Chairman of Roustan Capital.
Formerly known as Heritage Wood Specialities, Heritage Hockey Sticks is based in Cambridge, Ont., and has a legacy dating back to the early 1900s. With approximately 35 full-time employees, Heritage Hockey Sticks is the only company in the world that still mass-produces wooden sticks. It makes sticks for both position players and goaltenders, as well as foam-core goalie sticks, street hockey sticks, sledge hockey sticks and autograph sticks for the hockey industry.
“When I was Chairman of Bauer Hockey, Heritage supplied us with the highest quality forward and goalie sticks in the world,” said Roustan in a press release. “Heritage provides ‘Made in Canada’ sticks to hockey brands that care about supporting Canadian manufacturing and U.S.A. distribution jobs as they sell their branded products to Canadian and U.S.A. consumers.”
Roustan previously was the Chairman of Performance Sports Group, which owned Bauer, Mission Itech, Cooper, Cascade, Maverik as well as other brands, from 2008 through 2012. He is currently the owner of The Hockey News and several other hockey-industry businesses.
(Disclosure: W. Graeme Roustan is the executive chairman and publisher of Roustan Media LTD., which owns The Hockey News.)