NHL Announces Multi-Year International Partnership With DHL

The NHL announced a new multi-year international partnership on Thursday that named DHL as an official shipping and logistics partner of the league with marketing rights in key European markets.

DHL will have the ability to include NHL Players in marketing campaigns to engage European fans while also having branding present during the NHL Global Series games and for World Cup of Hockey 2028 games in Prague.

DHL will also provide marketing support for the NHL's new prime time Monday Night Hockey broadcasts, providing passionate European hockey fans the ability to watch their favorite players and teams.

“We're thrilled to welcome DHL as an Official Shipping and Logistics Partner of the NHL," Max Paulsen, NHL vice president of global business development said in a statement. “Together, we'll deliver our great game to more fans in Europe and deepen our collective impact on European communities, and DHL employees and customers.”

Additionally, DHL will become the presenting partner of a grassroots NHL program in a core European market each season enabling access to the game of hockey to more youth and families.

"As the NHL continues to grow its presence in Europe, DHL’s extensive international network puts us in a strong position to support the League’s ambitions, strengthen connections with fans and make a lasting contribution to the communities where hockey is played and celebrated,” said Elliott Santon, global head of sponsorship with DHL.