The Utah Hockey Club is down to three choices for their team name, so let's rank them.
For a long time, it felt that the Utah Hockey Club would make Yeti their team name. However, that is officially off the table, as the U.S. Patent and Trademark Office (USPTO) rejected the Yeti name for Utah. This was because the brand Yeti – popular purveyors of various coolers, drinkware and more – was "ultimately unwilling to agree to a co-existence agreement," the team announced.
Now, Utah has three options for its team name: Utah Hockey Club, Utah Mammoth, and Utah Outlaws. Utah Wasatch was initially a final option, but the club swapped it out for Outlaws. This was easily the right call because, well, Wasatch was an atrocious choice.
With this, let's rank Utah's final three potential names now.
When I ranked Utah's potential name options in April 2024, Utah Hockey Club was at the bottom. I argued that the name would be "incredibly bland" and that a team "should have an identity along with its location."
As Utah is close to completing its first season in the NHL, I will say that the Hockey Club name has grown on me a bit. However, I still feel that this is the worst option of the final three, mainly because I still believe a team should have an actual name. However, if this is the route they take, I won't dislike it as much as I would have before.
Back on my previous list, Mammoth secured the No. 3 spot. Now, nine months later, it is still a name that I think has the potential to be a hit for Utah.
If Utah chooses Mammoth as their team name, they could create an excellent logo for their jersey, given the extinct animal's large size and tusks. Thus, this could be a fun avenue for Utah to go down.
With Yeti off the board, Outlaws is, without a doubt, my favorite team name remaining. When I did my previous ranking of Utah names, I had Outlaws tied with Yeti for first place.
Utah could make such an outstanding logo if they went with Outlaws as their name. In addition, this option just sounds the most like a true hockey team name.
Which team name do you like the best? Feel free to share your thoughts in the comments.
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