Skip to main content

Source: Sidney Crosby to sign richest endorsement deal in NHL history

Multiple sources have confirmed to THN.com that Pittsburgh Penguins superstar Sidney Crosby is on the verge of signing the richest endorsement deal in NHL history.

Crosby’s new deal with Reebok is said to be worth almost $10 million over the next seven years. Crosby’s agent, Pat Brisson, would not discuss the financial aspect of the deal and said it is not completed yet, “but things are going in the right direction.”

Sources say the deal is for between five and seven years and will pay him $1.4 million a season. That would make Crosby easily the highest-paid player ever in terms of endorsements. Considering Crosby also has endorsement deals with Bell, Tim Hortons and Gatorade, it’s guaranteed the new deal would pay him in endorsements alone more than the NHL’s average salary of $2.1 million.

And it appears Reebok has very big plans for Crosby that go beyond endorsing hockey equipment. The company already has an SC87 apparel line and is using Crosby in its campaign for its new Zig Tech shoes.

Crosby has been endorsing Reebok since he entered the league in 2005-06.

TOP HEADLINES

USATSI_18090006

Have the Maple Leafs Done Enough to Get Over the Hump?

The Toronto Maple Leafs have had a busy offseason re-tooling their roster. Have they done enough to finally get over the hump?

Detroit Red Wings

NHL Hot Seat Radar: Detroit Red Wings

The Detroit Red Wings are on the upswing, but they'll need their goaltending -- including fresh face Ville Husso -- to be much better this year.

William Eklund

Prospect Pool Overview: San Jose Sharks

What does the future look like for the San Jose Sharks? Tony Ferrari takes a look at the team's prospect crop, and which names stand out above the rest.