NHL's Utah Hockey Club Unveils Logos, Colors and Jerseys for Inaugural Season

The Utah Hockey Club is officially born.

Smith Entertainment Group, led by Ashley and Ryan Smith, closed its transactions that were announced on April 18 to establish the Utah Hockey Club. The team is now set to begin play next season.

While voting continues on the permanent team name, Utah also has a brand and social media in place in time for the NHL draft and their inaugural season. 

Utah will sport three colors for its inaugural season, which it calls Rock Black, Salt White and Mountain Blue.

The club has four logos for the first year, with the primary one being "Utah Hockey Club" in a blue circle. After two wordmarks, they also have the name appearing in a Utah state-like shape.

And when they hit the ice for the 2024-25 season, the Utah players will sport a predominantly black jersey at home with a Utah diagonal wordmark and white and blue stripes on the arms and at the bottom. 

On the road, they'll have blue and black stripes in the same spots on their white uniform. That said, the black stripes are thicker than the white stripes on the home uniform.

The six finalists for Utah's team name are in the second round of voting until June 20. Once the team name is selected, Smith Entertainment Group will create a logo, mascot, jerseys and more branding elements to launch for the 2025-26 season.

Those potential names include the Blizzard, Yeti, Venom, Mammoth and Outlaws. There's also the option to vote to keep Utah Hockey Club as the permanent name.

“On behalf of the Board of Governors, I am delighted to officially welcome Utah to the National Hockey League,” NHL commissioner Gary Bettman said in a press release. “Congratulations to Ryan and Ashley Smith, their entire organization, the state of Utah and the fans as the club continues its exciting march toward puck drop in October.”

What do you think of the new jerseys and colors? Let us know at our forum by clicking here.