The assistant vice-president of marketing for American Honda discusses the NHL's history with her company, why the partnership works well and what the future holds. The Hockey News' Money and Power 2024 hockey business annual is available at THN.com/free [https://thehockeynews.store/products/print-subscription], featuring the annual 100 people of power and influence list. W. Graeme Roustan, owner and publisher of The Hockey News, sat down with special guests for peer-to-peer conversations also featured in the issue, including Jessika Laudermilk, assistant vice-president of marketing for American Honda. On this episode of The Graeme Roustan Show, Laudermilk discusses the NHL's history with her company, why the partnership works well and what the future holds. The assistant vice-president of marketing for American Honda discusses the NHL's history with her company, why the partnership works well and what the future holds. For this and more interviews with a deep look into the world of the hockey business, check out The Hockey News' Money and Power 2024 issue, available at THN.com/free [https://thehockeynews.store/products/print-subscription].
