Dallas Stars and American Airlines Center have renewed their multi-year partnership with PNC Bank, continuing a collaboration that dates back to 2020. The agreement emphasizes fan engagement, client experiences, and community impact across North Texas.

As part of the partnership, PNC Bank retains exclusive naming rights for PNC Plaza, the hub for fan zones, brand activations, watch parties, and statues honoring local legends such as Mike Modano and Dirk Nowitzki.

Brendan McGuire, PNC regional president for North Texas, said the renewal builds on a history of fan-focused experiences and local engagement, highlighting initiatives like the 2025 “Mane St. Branch” pop-ups that celebrated hockey culture with tens of thousands of custom hats.

Brad Alberts, President and CEO of the Dallas Stars, added that the partnership allows the team to enhance the game-day experience and create meaningful community moments on PNC Plaza. Dave Brown, COO and GM of American Airlines Center, noted the collaboration continues to deliver extraordinary events and memorable experiences for fans.

The renewed agreement reinforces PNC’s commitment to North Texas and strengthens its long-term relationship with both the Dallas Stars and American Airlines Center, ensuring continued opportunities for engagement, celebration of local legends, and fan-centric activations.