On Sunday, Mar. 30, the Anaheim Ducks will team up with Vans to sell two pairs (2,500 each) of limited-edition shoes designed by forward Leo Carlsson and goaltender Lukáš Dostál.
This collaboration is the second time that the Ducks and Vans have teamed up after selling three sets of Ducks-themed Vans in March 2024 for the Ducks' 30th anniversary. The Ducks are the first and only professional sports franchise to collaborate with Vans, which got its start in Anaheim in 1966.
"It was (the Ducks’) 30th anniversary last year, so we started talking about two years ago," Steve Van Doren, the son of Vans Co-founder Paul Van Doren, said. "Since Vans started in Anaheim and the Ducks are here in Anaheim, we started almost twice as long as the Ducks have been around, in 1966. Got to meet (Ducks publicist Sammy Glantz) for the first time and talked about having an anniversary (collaboration) and we said, ‘Why don't we make some shoes up?
And so we made up a few pairs, they liked them, and eventually we ended up making like 2,300 pairs for an opening event last year in March. And they sold through so fast that the marketing people (from the Ducks) called me up about three weeks later and said, ‘We want to do another 7,000 pairs because everybody wants them!’ So it was really an honor to have three different shoes: the orange slip-on and then the two skate highs that were created really cleverly, I thought.
"And then Sammy reached out in the fall of 2024 and said, ‘Hey, how about if we bring in four different players? And I said, ‘Sure’. So the four players came over and they designed their own shoes.
It was about a three-hour period of time. The first one went, and then the other ones kind of looked and they went their own ways. They’re poaching on each other's looks and stuff, but they all went different directions. Then, within a week, they went and put them up online to have the fans vote on them and we were gonna do one shoe. There were 50 between the two different shoes, 50 votes. I said, ‘Why don't we make half of one (and) half in the other?’"
The four Ducks players who participated in designing shoes were Leo Carlsson, Lukáš Dostál, Alex Killorn and Troy Terry. Carlsson and Dostál were named co-winners after the results of the fan vote were released.
"Just got a text from Sammy asking if I wanted to design some Vans," Carlsson said on how the collaboration came to be. "Obviously, I said yes. We just went after a practice day to Vans headquarters––which is sick by way. I designed my own shoe basically from the start. Pick a model and then pick colors. Have to do some Ducks stuff, obviously. Get creative. I didn't want too much for my shoe because I still want people to wear it."
Carlsson's shoe features his jersey number (91) along with his signature on the outsole and the Ducks logo on the back heel. The bottom of the shoe features an image from the Ducks' 2024-25 home opener, when Carlsson scored the game-winning goal in overtime.
“Troy did it before me and I didn't understand that he didn't want anybody else to do it.
So he left and I just did it. And I kind of had to do it after he did it, you know? I just saw the pictures and just had to go with it.”
“I honestly wanted it to be the most wearable shoe," Dostál said of his design. "I saw the other designs and I kind of figured that I would want to maybe throw something in there that's like the most wearable, kind of like close to my style, of what I would wear. I don't really like (loud) designs.
"I feel like (last year's shoes were) really about the Ducks, but I kind of thought that in this series, it's a little bit about us, what we would like to wear. But, at the same time, I also wanted to include the Ducks because it's a collab. So, at the bottom, you can see the Ducks logo. I don't think people even notice that there's a logo (on the tongue). Everything is kind of hidden. The Ducks logos are there, but at the same time, it's a shoe I feel you can wear on a daily basis, so that's kind of the way I went with it."
"When Sammy told me about it at the beginning that we were gonna do it, I already started thinking about it and looked up some shoes online," Dostál said. "I was just trying to find some inspiration and I think it turned out pretty nice. When I'm looking at them, I think the color could have still been maybe a little bit lighter. But it's so hard to pick the (right color) because this kind of shade of beige, when we're picking, there are so many shades. I was overwhelmed. It was hard, but I think it turned out (okay). It should be nice."
Neither the Ducks nor Vans anticipated the demand being so high for the original collaboration last year. When the shoes sold out immediately, a decision was made to have fans place orders that they would receive during the summer. While there were delays, orders were eventually completely fulfilled.
"I was shocked that the first group sold out so fast," Van Doren said. And then we made twice as many, and those were all sold out too. So, we're expecting a fun time this Sunday at the game. We’re gonna be outside and have almost 6,000 pairs out there for the fans to come and get between 12 p.m. and 5 p.m. before the game starts. My whole crew, about 10 or 11 of us plus the big marketing and merchandise crew, will be out there to show the fans what the players created."
“(It was) something that had never been done and there was no way to prognosticate how much people were gonna enjoy it or come to really be passionate about it," Ducks Senior Vice President & Chief Marketing Officer Merit Tully said. "So, it was a little bit shocking how much online chatter and how much passion was shown by not only our fans, but people who maybe aren't aren't hockey fans, but have worn Vans or are from Orange County and they now have interest in our hockey team. So, we did not foresee just how impactful it was going to be for people from all sorts of walks.
"There was so much passion for the first collab––we sold out right away––so we wanted to make shoes available to everybody who had become so excited about the collaboration. In doing that, our mistake was using the vague term of summer. Naturally, people are excited to get the new product. I think everybody considered summer the day kids got out of school, which was like June 1, and so it felt like it took a little longer to get them there. There was some, I don't want to call it heartache, but there was a bit of making sure everybody understood that we were getting in their shoes as fast as they could and working with Vans. They were doing everything they could, production timelines are something that none of us are super familiar with on shoes, so I think at the end of the day, we made everybody happy.”
Unlike last year's release, both Van Doren and Tully say that there are currently no plans to have a restock once the nearly 6,000 pairs of Vans have sold out. Van Doren said he's curious to see if Carlsson's or Dostál's pair sells out first.
“We’re doing things a little differently (this year)," Tully said. "We’ve ordered our shoes and when that stock runs out, it runs out. We are certainly in the neighborhood of those same sorts of expectations, but I will say, just so people know, we are not doing an online (future purchase) on these shoes. They're available when they're available and sold out once they are sold out.”
Along with the shoes, a Ducks x Vans themed jersey design by Violent Gentlemen Hockey Club (VGHC) will be available to purchase. VGHC has collaborated with the Ducks on several occasions in the past.
"The merchandiser showed us some great graphics with checkerboard from Vans from 1982 with (Jeff) Spicoli and Fast Times at Ridgemont High," Van Doren said. To tie that in with the colors of the team this year, I think it was great. And they had a lot of other really special products that they made up with checkerboard tied into bags and different hats and different things that they're gonna have on sale just this Sunday coming up. Pretty special."
"We looked at Year 2 of what we could do together," Tully said. A jersey was a natural fit, and Vans has that checkerboard pattern that I think everybody recognizes right away. So, as we looked at ways to kind of establish something a little more fun and new, we did a little contest on shoe design, which our players had a ton of fun taking part in, and a jersey was just a natural extension of that."
Tully says that the collaboration between the Ducks and Vans was a player-driven initiative, noting that many of the players had grown up wearing Vans––and still do. "We kind of jumped on board from an organizational standpoint behind their passion and Vans’ passion to be doing something fun and unique with us."
"I do enjoy their shoes," Killorn said. "Sometimes you’ll go online and make custom shoes, (but) it's not often that you can actually go into the headquarters with the head designer and create shoes, so it's pretty cool."
Who does Killorn think had the best design?
“I thought I had the best one, but that doesn't matter, right?"
Both Killorn and Terry joked that the two "young, marketable guys" won the fan vote. Terry, in particular, felt that his shoe design was unfairly ridiculed by his fellow teammates and was upset that some of the features he originally wanted for his shoe could not be approved.
"Vans is great," Terry said. "The company of Vans, I have no problem with. They are great. Going to the factory was sweet. Meeting Steve, he's just such a cool and humble guy. The whole process was awesome. It was mostly two weeks after that I got upset when I saw the designs."
The consensus from all four designers is that Terry produced the worst shoe, but the 27-year-old claimed that his design was highly favored by those outside of the locker room.
"The people from the company, when we did the photo shoot, there was a skateboarder there. He was like, ‘Oh, that one's my favorite. It's not even close.’ The people in here just like to give me a hard time, specifically. Outside of this locker room, people did enjoy my shoe."
"I think Troy's (are what) people think are the worst, but I think a trendy person would wear them and they would look good," Killorn said. "I think if you asked people who were in the Vans world, I think they would like those elements the most. I wouldn't wear them, but I could see some cool guy wearing them, you know? Not Troy."
"In terms of the shoe that I would want to wear, I would say Killorn’s," Terry said. "Don't tell him I said that, but I like his shoe.”
Despite both of them losing the fan vote, Killorn and Terry both had a pair of their shoes made, plus a few more pairs to gift to friends and family.
"I got a few, so that part's awesome," Terry said. I got some extra pairs. I'm gonna see if I can maybe get some for my son. The whole process was cool. I have a lot of buddies and family members that I can give them to and they'll love them."
Carlsson and Dostál have been part of several marketing campaigns for the Ducks now after the former helped debut the 30th anniversary jersey shortly after being drafted in 2023 and the latter has worked with punk rock band The Offspring for the Ducks' Come Out and Play Nights in 2024 and 2025.
It’s super cool," Carlsson said. "It’s something that I like to do, too. You get some (free) stuff. Nice for the fans too to see, I think. I don't think about it that much. It's just cool.”
“I told the marketing team that I'm always here to help (with) whatever they need," Dostál said. "I think they can rely on me every time, that I'm gonna always do my best for them. It’s an honor to do all this kind of stuff. When I was, I think eight, I already started being part of the charity project called Saves Help in Czechia. That’s kind of what inspired me to always be open-minded to opportunities like this charity-wise or the way I can help the team to promote the brands.
"I don't mind doing this stuff and I know that's how you help the team as well. It's obviously on the ice, but also this kind of stuff is important too off the ice where you can help the team grow.”
The Mar. 30 game also marks the Ducks' 18th annual Children's Hospital of Orange County (CHOC) Day, which will feature special charity auctions. All proceeds will benefit CHOC and CHOC at Mission Hospital.
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