{ "blocks": [ { "type": "video", "data": { "url": "https://deweb-519a7.b-cdn.net/video-migration/yWtZBdad.mp4", "streached": true, "controls": true, "caption": "The Toronto Maple Leafs held their final practice of their regular season opener. Fraser Minten and Noah Gregor earn spots in the opening-night lineup.", "image": { "url": "https://deweb-519a7.b-cdn.net/video-migration/yWtZBdad-poster.jpg" }, "cdn": { "service": "jwplayer", "playlistUrl": "https://cdn.jwplayer.com/manifests/yWtZBdad.m3u8", "sources": [ { "file": "https://cdn.jwplayer.com/manifests/yWtZBdad.m3u8", "type": "application/vnd.apple.mpegurl" }, { "file": "https://cdn.jwplayer.com/videos/yWtZBdad-gAW3xlKH.mp4", "type": "video/mp4", "height": 180, "width": 320, "label": "180p", "bitrate": 255672, "filesize": 8948529, "framerate": 30 }, { "file": "https://cdn.jwplayer.com/videos/yWtZBdad-RuoJrVpd.mp4", "type": "video/mp4", "height": 270, "width": 480, "label": "270p", "bitrate": 403223, "filesize": 14112820, "framerate": 30 }, { "file": "https://cdn.jwplayer.com/videos/yWtZBdad-LAXPryn0.mp4", "type": "video/mp4", "height": 720, "width": 1280, "label": "720p", "bitrate": 1437663, "filesize": 50318234, "framerate": 30 }, { "file": "https://cdn.jwplayer.com/videos/yWtZBdad-dEkB8NWc.m4a", "type": "audio/mp4", "label": "AAC Audio", "bitrate": 113447, "filesize": 3970677 }, { "file": "https://cdn.jwplayer.com/videos/yWtZBdad-0G95Htzm.mp4", "type": "video/mp4", "height": 1080, "width": 1920, "label": "1080p", "bitrate": 3352614, "filesize": 117341518, "framerate": 30 }, { "file": "https://cdn.jwplayer.com/videos/yWtZBdad-iNzi2nC2.mp4", "type": "video/mp4", "height": 360, "width": 640, "label": "360p", "bitrate": 493262, "filesize": 17264183, "framerate": 30 }, { "file": "https://cdn.jwplayer.com/videos/yWtZBdad-692762CB.mp4", "type": "video/mp4", "height": 540, "width": 960, "label": "540p", "bitrate": 954028, "filesize": 33390994, "framerate": 30 } ] } } }, { "type": "paragraph", "data": { "text": "It appears as though the Toronto Maple Leafs are on the hunt for a new helmet ad sponsor." } }, { "type": "paragraph", "data": { "text": "According to the Toronto Star's Kevin McGran, the Maple Leafs will not wear the social-media platform logo TikTok on their helmets this season as the ads were missing from the team's helmets during the morning skate ahead of their regular-season opener against the Montreal Canadiens." } }, { "type": "paragraph", "data": { "text": "“The Maple Leafs and MLSE are proud of the innovative partnership with TikTok and look forward to future projects together,” said Dave Haggith, vice president of communications for Maple Leafs Sports and Entertainment told McGran in a statement." } }, { "type": "paragraph", "data": { "text": "It's not clear why the helmet ads were specifically halted. The social media platform will continue to be a sponsor in different ways." } }, { "id": "g2zjbmc1-ranp39o8", "type": "embed", "data": { "service": "twitter", "source": "https://twitter.com/sunhornby/status/1712134153200648192", "embed": "https://platform.twitter.com/embed/Tweet.html?id=1712134153200648192", "caption": "" } }, { "type": "paragraph", "data": { "text": "The Leafs wore the ads on their buckets as recently as the team's final pre-season game on Saturday against the Detroit Red Wings." } }, { "type": "paragraph", "data": { "text": "The Maple Leafs entered into a partnership with TikTok ahead of the 2021-22 regular season when the NHL began allowing clubs to sell the advertising space. The league expanded to jersey ads in 2022-23 and the Leafs have worn the official logo of the Dairy Farmers of Ontario in its place." } }, { "type": "image", "data": { "file": { "url": "https://thehockeynews.com/.image/c_fit,h_600,w_600/MjAwNTk1MTUxMDE2NDM2ODQ0/cf1808c0-6a82-4298-9049-3eb2eae105b0.jpg" }, "caption": "" } }, { "type": "paragraph", "data": { "text": "Related" } }, { "type": "paragraph", "data": { "text": "Maple Leafs Lineup and News and Notes Ahead of Regular Season Opener Against Canadiens, Where to Watch" } }, { "type": "paragraph", "data": { "text": "Maple Leafs' Morgan Rielly Weighs in on 'Unfortunate' NHL Decision to Ban Pride Tape" } }, { "type": "paragraph", "data": { "text": "Here's What the Maple Leafs' New Home Will Look Like in 2024 and Beyond" } }, { "type": "paragraph", "data": { "text": "News from THN.com" } }, { "type": "paragraph", "data": { "text": "New Jersey Devils Could Find Slim Pickings in the Goalie Trade Market" } }, { "type": "paragraph", "data": { "text": "Screen Shots: Dallas Stars, Hockey Canada and Martin Jones" } }, { "type": "paragraph", "data": { "text": "New Quebec Senior Hockey Team Shows Grassroots Passion for Sport in Province" } } ] }

Report: TikTok No Longer Maple Leafs Helmet Sponsor