Utah Mammoth fire back at trademark lawsuit, saying the franchise might never ‘recover’ if forced to change name [https://www.sltrib.com/resizer/v2/https%3A%2F%2Fcloudfront-us-east-1.images.arcpublishing.com%2Fsltrib%2F4EDMWQSOGRFZZABP4RUJIGJLMI.jpg?auth=581048f29d715fdfb1ac1894a00d1c2c7a2816a83250b15fae6c14c4a27c1d59&width=1200] Utah Mammoth fire back at trademark lawsuit, saying the franchise might never ‘recover’ if forced to change name Forcing the Utah Mammoth to drop its branding would not only destroy community goodwill worth “in excess of $100,000,000,” the team argues, it “is implausible the team would recover.” [https://www.sltrib.com/sports/utah-hockey-club/2025/10/31/utah-mammoth-defends-name-logo/]
