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Sherwood Hockey's Brendon Arnold on Connecting With Athletes

The associate VP of brand for Sherwood Hockey speaks about his journey into the sport, changes to technology, connecting with Saroya Tinker and more.

Ryan Kennedy spoke with Brendon Arnold, the associate VP of brand for Sherwood Hockey. 

Arnold recalled the time he got a new opportunity at FGL Sports and found out on Day 1 he would lead the Sherwood Hockey portfolio. He also spoke about what goes into connecting with athletes to build a brand, the changes to technology and their effect on how hockey players like Connor Bedard play the game, meeting Saroya Tinker and more.


Olen Zellweger

Reacting to Team Canada's 2023 World Junior Camp Roster

Team Canada’s preparing for the world juniors after naming 29 players to the camp roster. Tony Ferrari lists some surprises, snubs and other players to watch.

Logan Cooley

Reacting to Team USA's 2023 World Junior Camp Roster

Tony Ferrari lists the snubs, the surprises, the first-year NHL draft eligible players and an X-factor as Team USA released its world junior camp roster on Monday.

Jacob Trouba

Fischler Report: Figuring Out the Flawed New York Rangers

Stan Fischler's report defines a team that's crumbling and a team that's invincible, evaluates players under pressure, praises the Kraken and more.