The National Hockey League has announced its yearly 'Stanley' Awards - no, not the Stanley Cup, but the Stanley Awards.
The 2025 presentation included eight different award winners, which included one department of the Winnipeg Jets' behind-the-scenes teams.
The Stanley Award winners were announced from the Club Business Meetings in Seattle, which are presented for creativity, team achievements and fan engagement annually. NHL on TNT personality Anson Carter emceed the event, while Jayna Hefford, Walter Jones and Detlef Schrempf served as presenters.
The eight awards were as follows:
- Marketing Campaign -- Utah Hockey Club/Utah Mammoth (home opener campaign)
- Social Impact and Growth Initiatives -- Nashville Predators (music heritage nights)
- Social Media Club of the Year -- Winnipeg Jets (various posts, interactions and online content)
- Sponsorship Activation -- Toronto Maple Leafs (Oreo - “Stay Playful")
- Ticketing Initiative -- Detroit Red Wings (designer merch collaboration)
- Game Presentation of the Year -- Tampa Bay Lightning (in-arena game day experience)
- Venue Business Initiative -- New Jersey Devils (Center Pier Club and Eastback Kitchen)
- Strategy, Analytics, and Innovation -- St. Louis Blues (Bluesnatics and Blues App)
Leading the charge for the Jets' social media team is director of content, Adam Krueger. He and his associates caught the eye of the NHL's team award staff, to the tune of the team's social media presence during games, at practices, in the dressing room and for key moments/signings/news pieces. The Jets' social media team's delivery is prompt, reliable and witty, serving up a perfect mix of content to its followers across various platforms.
"This award recognizes overall excellence by a club's social media team, including maximizing the teams' official social media channels to engage existing fans and capture the attention of new fans with outstanding creativity, consistency, and proven instinct to innovate within the NHL."