Now that the PWHL teams have names and logos, I did a quick ranking.
Montreal Victoire - name 7/10 / logo 9/10
Good name, great logo. The French word for "victory" is a good choice and is a nod to the culture of the city. It might be a little hard for English speakers to get right, so I knocked it down a tiny bit for that, but overall, it's a good fit. The beautiful maroon and blue logo is easily the best of the six, with subtle details (like the 'M') and a clean look that will work in a variety of formats.
New York Sirens - name 9/10 / logo 6/10
Love the name, wish the logo lived up to it. The Sirens is great with a double meaning (or more) - the New York city sound of a siren and a siren song of the sea. I like a plural name to keep things classic. However, the logo is a mishmash, just confusing and unbalanced, relying on just the word too much. Could have been so much better. I do like that they retain the teal "liberty" color and the navy (didn't need the gold, thanks.)
Toronto Sceptres - name 8/10 / logo 7/10
The royalty/regal theme works really well for a city with Queen's Park, King and Queen Street, and a strong tie to the monarchy. Not using the Royals or Monarchs was a good choice, though -- this is unique without being too unusual. I like the Canadian spelling, too. The logo is okay with a bit of a beveled look, but as has been pointed out, it's a bit Taylor Swift (or a lot), and the intertwined letters are used elsewhere. Still, the sceptre has good potential for fans to get creative.
Boston Fleet - name 8/10/logo 6/10
I don't have a strong opinion about this one, so it falls in the middle. The name is good and makes sense (sorry about the enema connection). The Maritime feel totally works, but it's just green all day long and kind of blah altogether. The B mark is the right idea, but with some work, it could have been stronger (see below for an example). I think the fans really like this one, though, so it gets my approval, too.
Ottawa Charge - name 8/10 / logo 5/10
It took reading the explanation of why the "O" is cut (to reference the "C" for Charge) in the branding breakdown to make any kind of sense out of it.
And look, someone already did a better version:
Minnesota Frost - name 6/10 / logo 5/10
This logo is equally bad - just taking an "F" and making icicles with the tips? Did any real thought go into this, you wonder. And the Gatorade connotation has been pointed out by almost everyone who sees it, along with the Disney "Frozen" feel.
This logo is equally bad - just taking an "F" and making icicles with the tips? Did any real thought go into this, you wonder. And the Gatorade connotation has been pointed out by almost everyone who sees it, along with the Disney "Frozen" feel.
There's nothing interesting about naming a team from a cold place the Frost, sorry. Just nothing happening here, nothing to see, move on. Probably they deserved this fate after becoming the league villains.
