PWHL Branding
PWHL Branding Discourse Continues To Heat Up
The debate over the PWHL's lack of team names and logos, and the response to jerseys and proposed names continues to heat up in the media.
When six potential names for the PWHL's original six franchises leaked last month, a firestorm of criticism ensued.
This week with jerseys being unveiled without team names or logos, the discourse and critique continued to spread widely, including among prominent members of hockey media.
It appears the league now finds themselves in a catch-22. Fans want names, but fans also largely disliked the first six proposed names. Response to the generic market based jerseys was mixed.
Here's some of the posts that received the most engagement from the hockey community related to branding, names, and jerseys, including media members from ESPN, EP Rinkside, The Hockey News, Daily Faceoff, and The Score, and NBC:
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