PWHL Launches "Here's To The Bold" Campaign Ahead Of Year Two
The PWHL has launched a new branding campaign titled "Here's To The Bold" ahead of season two, looking to capitalize on the growing star-power of players across the league.
The PWHL will have a season two slogan, “Here’s to the Bold.” It's a campaign looking to continue to build brand awareness and fan engagement through highlighting the league's top stars and up-and-coming talent.
“We were blown away by the passion of our fans and their connection to our players in our inaugural season. This season’s campaign is a celebration of our new team identities, our players who are stars on and off the ice and a tribute to our fans and the communities in which we play,” said Alessandra Bologna, Senior Director, Brand and Marketing, PWHL. “It was equally important for the production behind this campaign to mirror the ethos of the PWHL, featuring diverse voices and up-and-coming talent.”
The campaign, which features players from each of the league's six teams will aim to celebrate "the athletes, moments, and mission" moving the league forward, while showcasing the new team identities.
Along with the overarching "Here's To The Bold" campaign, there will also be "team anthems" and a season one thank-you titled "Dear Fans," which the league described in their press release as "a love letter to all those who embraced the League from Day One: The fans."
“It’s awesome to see all of the work the league has committed to make its content top notch and accessible to all of the fans,” said Minnesota Frost forward Grace Zumwinkle. “These content pieces encapsulate what the PWHL stands for and the hype and awareness it has brought to women’s hockey. The first year was monumental in so many ways, and I know Season Two will be even better with our new team names and logos.”
“Participating in the campaign was a great experience to live as a new player joining the PWHL,” said Ottawa Charge rookie Danielle Serdachny. “This content came out unbelievable and I think our fans will be excited to see it. So many details went into this campaign, and it emerges in the content.”