Kristen Campbell of the PWHL's Toronto Sceptres and Team Canada has partnered with BioSteel. Here is her story. Image [https://thehockeynews.com/.image/c_fit,h_600,w_600/MjEwMDI3MjA2NTU3MDUwMjM0/kristen-campbell-has-partnered-with-biosteel.png] Reigning PWHL Goaltender of the Year Kristen Campbell, and second overall pick in the 2024 PWHL Draft Danielle Serdachny, have partnered with athletic hydration company BioSteel. As BioSteel stated in their announcement about a partnership with Serdachny, who is a member of Team Canada and the PWHL's Ottawa Charge, "This collaboration aligns perfectly with BioSteel's mission of supporting elite athletes who embody dedication, resilience, and a commitment to excellence. As a standout in the world of professional women’s hockey, Serdachny is set to become a powerful ambassador for BioSteel, championing hydration, nutrition, and performance for the next generation of athletes." For both athletes, it's not only an opportunity to represent a brand they support, but also to continue to build partnerships that will create liveable careers for women in professional hockey. "I couldn't be more excited to officially be joining the BioSteel team," Campbell said in a news release. "Proper hydration and recovery are a big part of my everyday routine as a professional athlete. BioSteel products allow me to maximize my sports nutrition and enable me to perform at my best—on and off the ice." Both Campbell and Serdachny were members of Canada's 2024 World Championship gold medal winning roster. Serdachny scored the golden goal in overtime against the USA to lift Canada. “I'm thrilled to be joining the BioSteel team," said Serdachny. "BioSteel offers various products that help elevate my training every day. It is one of my essentials for hydration and recovery. I am excited to collaborate with a brand that supports athletes at all levels!” Her commitment to maintaining peak performance mirrors BioSteel’s focus on providing athletes with clean, effective hydration solutions. Dan Crosby, CEO of BioSteel, expressed his excitement about the partnership with Campbell, who has clearly emerged as one of the best netminders in the world “Kristen Campbell is a true champion and an inspiration to young athletes," said Crosby. "Her commitment to excellence and mental toughness make her a natural fit for BioSteel. We're excited to partner with Kristen as she continues to make her mark in women's hockey, and we’re proud to fuel her performance every step of the way.” Crosby also echoed this sentiment about Serdachny. “Danielle embodies the dedication, skill, and perseverance that align perfectly with the values of BioSteel. As one of the top emerging talents in women's hockey, she sets an example for athletes everywhere. We're thrilled to have her on board as part of the BioSteel family and look forward to supporting her journey on and off the ice. The partnership between Serdachny, Campbell, and BioSteel will include opportunities for the athletes to share their training routines, social media and podcast appearances, behind the scenes content from both, and youth camps sponsored by BioSteel.
