Kanan Bhatt-Shah, PWHL Vice President of Brand and Marketing discusses the PWHL's process and reasoning for selecting logos and team names PWHL Jerseys [https://thehockeynews.com/.image/c_fit,h_600,w_600/MjEwNTMzOTM2OTk5MTgwMTEz/pwhl-jerseys.jpg] PWHL Jerseys The PWHL today unveiled jerseys for their six franchises ahead of season two. In early September, the PWHL announced team names and branding for each of their original six teams [https://thehockeynews.com/womens/pwhl/looking-at-the-pwhls-six-new-team-logos], but chose to hold off on jerseys until physical uniforms were available. The jerseys, manufactured by Bauer Hockey, the PWHL's official jersey provider [https://thehockeynews.com/womens/pwhl/new-pwhl-jerseys-look-to-elevate-the-experience-through-bauer-partnership], were designed, as Mary-Kay Messier of Bauer said, to leverage Bauer's "passionate hockey audience and expertise to further elevate the fan experience, attract new families, and continue supporting the growth of the PWHL.” Excitement across the league was evident for the new jerseys from both players and staff “I was so excited when I first saw the jersey design! Our new colors are so sharp and the logo looks incredible on the jerseys,” says Toronto defender Kali Flanagan. “I feel so privileged to get to represent Toronto this season and to have the opportunity to wear the first-ever Sceptres jersey. I can’t wait to see our amazing Toronto fans rocking our new look this season!” “Our Boston Fleet jerseys are so much more than just a uniform,” said Fleet Head Coach Courtney Kessel. “These represent our commitment to excellence and the pride we take in playing for Boston. Every time we step onto the ice wearing these, we’re not just representing ourselves—we’re honoring our fans, our history, and our future.” “I absolutely love our new jerseys with the Montréal Victoire logo," said Montréal Victoire alternate captain Laura Stacey. "The cream and maroon from our historic first season are still dominant, but the addition of the navy and light blue are a fitting touch and a nod to our Québec roots. The fleur-de-lis inside the number and the M hidden in the wings of the logo are sharp details that we can all rally around.” Following the announcement of team names, including the Boston Fleet, Ottawa Charge, New York Sirens, Montreal Victoire, Toronto Sceptres, and Minnesota Frost, Kanan Bhatt-Shah, PWHL Vice President of Brand and Marketing expressed the league's excitement to add branding to team identities [https://thehockeynews.com/womens/video/pwhl-thrilled-with-team-names-after-long-process]. "We heard loud and clear from the get-go that fans wanted traditional kind of nicknames and logos," said Bhatt-Shah. "We wanted to move mountains and do whatever it took to give them that and names and logos that felt like they were evocative of their communities."
