Every sports card product is known for something. If you are buying Panini Prizm, you are chasing low-numbered color parallels. Upper Deck SP Authentic is all about the Future Watch Autos and Future Watch Auto Patches. Upper Deck Ice Hockey is all about Ice Premiers and Exquisite Patch Autos.

Shields. Upper Deck Ultimate Collection is all about the Shields. Finding one of these coveted shields can earn you life-changing money.

Grant Patersen of GP Sports Cards has announced over $300,000 (CAD) in bounties for select Shields. 

Overview

Upper Deck 2024-25 Ultimate Collection is trending upward just days before release. During the week of Sep. 29, presales were $175 (USD) on various sites. As of Oct. 6, Steel City Collectibles is at $199.95 (USD) per box.

Each box contains four cards, three of which may be autographed, feature memorabilia, or be a Premium Tech Card. Upper Deck 2024-25 Ultimate Collection comes in a 16 box master case that features two, eight box inner cases.

Hits, Hits, and More Hits

What is better than one Shield? How about two Shields on one card. Connor Bedard, Lane Hutson, Matvei Michkov, and Macklin Celebrini are a few of the players featured on Rookie Tandem Shields. The Will Smith / Celebrini Rookie Tandem Shield Patches will be one of the top product chases.

Shields are few and far between. Upper Deck 2024-25 Collection is anchored by a series of premium inserts such as Ultimate Rookie Auto Patches, Base Set Greats, and Ultimate Quad Signatures. 

Upper Deck Ultimate Collection has never been viewed as a fun set. It is for the serious collector and chaser who is willing to spend a few extra bucks. 

The Ultimate Personal Touch Insert set is all about the fun. Did you ever wonder what Joey Daccord's favorite food is? How about Thatcher Demko's favorite musician? We already know Sidney Crosby is Celebrini's NHL Hero.

Outlook

We already know that Upper Deck 2024-25 Ultimate Collection has experienced a 12.5% price hike just days before release. That means there is an extraordinary demand as the release date gets closer. It would not be a surprise to see Upper Deck 2024-25 Ultimate Collection push $250 (USD) per box within a week of release.

That is a good thing. There is early demand. Will the rising box cost pace with what singles sell for on eBay and other selling platforms? That is to be determined.

To quote Vegas Golden Knights center Tomas Hertl, "Fun must be always." Upper Deck 2024-25 Ultimate Collection is going to be a lot of fun with some massive money on the line.

Happy hunting and collecting!