NHL Announces Multi-Year Partnership With Michelob Ultra

The NHL has named its new 

The league announced on Thursday that it has entered a multi-year partnership with Anheuser-Busch that will make Michelob Ultra the official beer sponsor of the NHL.

"The NHL is focused on partnering with best-in-class organizations that share our commitment to long-term growth and fan engagement," Keith Wachtel, president of NHL business said. "We are excited to work together to unlock new opportunities across the League, our Clubs and our marquee events."

With this new deal, Michelob Ultra will be a sponsor of some of the NHL's landmark events throughout the season, including the Stanley Cup playoffs, the NHL Winter Classic, NHL All-Star and NHL Stadium Series.

“The NHL remains one of the country's fastest-growing leagues, making it a perfect partner for America’s #1 and fastest-growing beer: Michelob ULTRA," Kyle Norrington, chief commercial officer of Anheuser-Busch said.

"We're honored to add the NHL to Anheuser-Busch’s iconic portfolio of sports partnerships, bringing hockey fans across America closer to the League’s superior moments on and off the ice for years to come."

Michelob Ultra will continue to sponsor 18 teams in the NHL, including the Cup champion Carolina Hurricanes. The brand has also sponsored major sports platforms outside of hockey like the FIFA World Cup, the NBA, PGA Tour, along with both the Olympic and Paralympic games.