The NHL’s senior executive vice president and chief content officer discusses marketing of young talent and the partnerships with U.S. broadcasters.
Steve Mayer is the NHL’s senior executive vice president and chief content officer. He spoke with THN owner and publisher W. Graeme Roustan about marketing of young talent and the partnerships with U.S. broadcasters.
For this and more interviews with a deep look into the world of the hockey business, check out The Hockey News' Money and Power 2023 issue, now available at THN.com/free.