See more interviews in The Hockey News Money and Power 2023 issue. THN.com/free Image [https://thehockeynews.com/.image/c_fit,h_600,w_600/MTk1NDAxOTU3NjE0MDM1OTkx/pop2023_card_geoffsarjeant.jpg] Geoff Sarjeant is an associate vice-president at the Canadian Tire Corporation. Through the Sarjeant-overseen triumvirate of Canadian Tire, SportChek and Pro Hockey Life, Canadian Tire Corporation has a stranglehold on the Canadian hockey equipment market. This is a sneak peek of The Hockey News' 100 People of Power and Influence list. To see the full list, buy our special Money & Power edition here [https://thehockeynews.store/collections/back-issues/products/2022-money-power-100-people-of-power-7608?variant=40069120426118] or receive it for free with an annual subscription at THN.com/free [https://thehockeynews.store/products/print-subscription?variant=39638578462854]. [gallery ids="14649"]