Geoff Sarjeant is an associate vice-president at the Canadian Tire Corporation and is one of The Hockey News' 100 people of power and influence in 2023.
Geoff Sarjeant is an associate vice-president at the Canadian Tire Corporation. Through the Sarjeant-overseen triumvirate of Canadian Tire, SportChek and Pro Hockey Life, Canadian Tire Corporation has a stranglehold on the Canadian hockey equipment market.
This is a sneak peek of The Hockey News' 100 People of Power and Influence list. To see the full list, buy our special Money & Power edition here or receive it for free with an annual subscription at THN.com/free.
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