Legendary broadcaster made players "proud to be a Sabre"
Outside KeyBank Center, the voice of Rick Jeanneret echoes across Alumni Plaza.
“May Day! May Day! May Day!”
“La-La-La-La-Lafontaine!”
"Top shelf, where Mama hides the cookies!
“These guys are good! Scary good!”
“We are not worthy!”
It was part of a lengthy loop of memorable calls by the legendary broadcaster, who died Thursday at 81 after a two-year battle with multi-organ failures, playing over a loudspeaker.
Near the entrance doors from the plaza stand two giant letters that say “RJ,” as Jeanneret was affectionately known, part of a memorial erected by the team. Inside, on one of the windows facing the plaza, hangs a banner that says “Thank you, RJ” between banners containing some of his most iconic calls.
Fans pass by throughout the day to pay tribute. Some leave flowers, others leave Sabres mementos and memorabilia, or signs. One left a package of cookies, fittingly “top shelf” on the giant ‘R’.
“I don’t think there’s a hockey fan in the world that doesn’t know that voice,” general manager Kevyn Adams said on a Zoom call Friday. “You can close your eyes and that’s just the voice and that will be with us all forever.”
Jeanneret provided a soundtrack for the Sabres for 51 years until his retirement at the end of the 2021-22 season, a game that appropriately ended in an “oooooooovertime” win for Buffalo. His enthusiasm and passion for his work and the team emanated through his play-by-play.
Adams was one of those who grew up with his voice. As a kid, the Clarence native would be out in the barn, stickhandling, shooting, pretending he was Gilbert Perreault while in his head, it was Jeanneret announcing the game. When he was young and wasn’t allowed to stay up late to catch a full game, he’d go to his room and turn on the radio so he could listen.
“It was like a dump-in from the red line felt like it was a grade-A scoring chance, you know? Just the way his voice,” Adams said. “And my mom would come up and say, ‘It’s time to go to bed,’ and I’d be like, ‘How am I supposed to go to sleep, RJ’s calling the game?’ That just had such an impact on my life and my journey in hockey.”
[embed]https://www.youtube.com/watch?v=4Jh91UXkaRk[/embed]
Adams never took for granted the opportunity to be around Jeanneret and would spend time with him on road trips to talk about the history and what the broadcaster has done and seen over the years.
He and coach Don Granato want to ensure their players have a feel for the Sabres’ history. A task made easier by the presence of Jeanneret.
Throughout his final season, players, especially the younger ones, were invested in one-on-one conversations with him, “really asking questions, getting to know him, him sharing stories,” Adams said.
“He does make you want to be a Sabre,” Granato said. “He just does. He makes you proud to be a Sabre. Historically, he is just an amazing guy. He was just an amazing person and so deep, so much depth he could reach our entire locker room, or he could reach players individually.”
His impact was such that he even pulled Granato out of his comfort zone. On April 1, 2022, the Sabres honored Jeanneret with an emotional pregame banner-raising ceremony in front of a sold-out KeyBank Center.
At his postgame press conference following the Sabres’ win, Granato had changed from his in-game suit and tie to a turtleneck and suspenders, a tribute to Jeanneret’s style. Initially, the coach was hesitant to do so.
“He compelled me to put them on because of who he was,” he said. “I can’t imagine I’d do that for anybody – and I say anybody meaning everybody – but RJ had a way that you endeared to him.”
The feeling was mutual.
The night his banner was raised, Jeanneret got emotional as he closed out his remarks with a message to the fans: “I. Love. You.”
“He just loved the people and I think that’s the biggest thing and he never took advantage of his sensation,” said Rob Ray, who got to know Jeanneret as a player and as his broadcast partner. “He always respected the opportunity that he was getting and until his last day, he still thought that was the greatest opportunity in the world.”
He also showed it in his interactions with the players he talked about, getting to know them beyond the work relationship. Sometimes when he knew a player was struggling, he’d check in on them by calling their hotel room.
“He was almost like your dad, your grandfather there,” Ray said. “These guys looked at him, that’s almost like a comfort zone for them. The way he did his job, it was never in a negative light or anything like that. He was always trying to find the positive side. Never a threat to anybody player-wise. I just think he was easy to be around for the guys.
“And I know that back when we played and things would happen, you couldn’t wait to get off the ice to rewind the tape to see how RJ described it. He left an impression on guys because they wanted to do something special just because they know that he would have taken it to the next level and made it even greater. I just think that he was never a threat to anybody. I think players understood that and felt that so they felt open to him.”
When the Sabres reconvene for training camp next month, Jeanneret and his impact will be a topic of conversation with the team for Adams and Granato.
“There’s people that have paved the way in this organization in many different roles, from someone like RJ to players, coaches, equipment managers, trainers,” Adams said. “And we all want to leave it better than we found it. And you can take a little bit from that. That’s what RJ did. He left this place better, he left this world better than he found it, and I just think that’s a pretty powerful thing for us all to think about, talk about as a group.”
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