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    Aaron Heckmann
    Jul 25, 2023, 14:53

    The Minnesota Wild announced three executive promotions on Tuesday. Wild General Manager Bill Guerin, who is entering his fifth season with the organization, is adding the title of president of hockey operations. 

    "Four years ago, Bill brought his championship pedigree to our organization and the improvements he's made to our hockey team and organization are self-evident," Wild owner Craig Leipold said in the press release. "The results are both tangible and intangible and he continues to demonstrate his talent for building a Stanley Cup contending team. We are excited about what the future holds for fans in the State of Hockey." 

    Matt Majka, president and alternate governor, will now be the chief executive officer of Minnesota Sports & Entertainment, "which includes the Minnesota Wild, Iowa Wild and Saint Paul Arena Company (SPAC), the manager and operator of Xcel Energy Center, Saint Paul RiverCentre, Roy Wilkins Auditorium, TRIA Rink, Herbie's On The Park and 317 On Rice Park," according to the release.

    "Matt's steadfast leadership over the past 25 years has successfully propelled our organization through tremendous growth, moments of adversity and continuous evolution," Leipold said. "His contributions to the State of Hockey are immeasurable. I'm excited to work with him as we craft our vision for the future."

    Mitch Helgerson, senior vice president of marketing and broadcasting, earned the promotion to chief revenue officer.

    "Mitch has a proven talent for taking our organization to new frontiers," Leipold said. "He piloted the development of our business intelligence team, which was unrivaled in professional sports at the time, and continues to creatively optimize opportunities for our organization in a hyper-competitive marketplace."

    According to a report from The Athletic, Kelly McGrath, director of marketing and communications for the arena, has been promoted to general manager and executive director of Xcel Energy Center.