Juraj Slafkovsky is the latest Montreal Canadiens' player to star in fast food giant McDonald's adverts in Quebec.
If there's one thing the Montreal Canadiens can do well, even when they are losing, it's selling. Whenever a Hab stars in an advert campaign, it becomes the talk of the town or the province.
Not so long ago, we saw Nick Suzuki create a commotion in a Tim Hortons advert when he said he would be traded. At the same time, VP of Communications Chantal Machabee was aghast at the drive-through, but now, it's Juraj Slafkovsky's turn to act.
Four spots are already out, all featuring the big Slovak, who has to audition to play himself in the first one. The producer is wondering if Claude Legault wouldn't do a better Slafkovsky.
[embed]https://www.youtube.com/watch?v=fIJdJ68yC4c[/embed]
In another one, the left winger is told he'll need to skate on the ice and hold McDonald's poutine over his head, with the producer stating, "It feels like '93; that advert's going to be sick!" To be fair, what really feels like '93 in the spot is the fact that Etienne de Passille, who once starred as Martin Goulet in Quebec's popular Teen show Watatatow!, was also casted in it.
[embed]https://www.youtube.com/watch?v=0x0DhxYfRto[/embed]
In the third spot, the producer explains to Slafkovsky what he'll need to do to complete the stunt in the advert, and his "Say what?!?" look says it all. I'll admit that I wondered if that's the reaction the Canadiens players have when the coaching staff is trying to explain the intricacies of the team's hybrid defensive system, but that's a discussion for another day.
[embed]https://www.youtube.com/watch?v=YNkDQSgy_48[/embed]
In the final advert, which is probably the best one, the producer explains he wants to put the youngster on fire but adds it will all be very safe as they've got a safety team, the aforementioned De Passille, with a small cup of water. Unconvinced, Slafkovsky turns around and calls his agent in Slovakian.
[embed]https://www.youtube.com/watch?v=bC8_Hwv3b3M[/embed]
Overall, this is a pretty good campaign by the fast food chain, but it's not as funny as the Tim Hortons one.
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