One of the keys to excellence in sports is being able to capitalize on big moments. The Ottawa Titans marketing team has certainly done just that.

The local pro baseball club is taking advantage of the sour mood among the city's NHL faithful after Senators' captain Brady Tkachuk asked to be traded this offseason. The Sens accommodated him on Sunday by dealing him to the Florida Panthers. That's left the majority of Ottawa sports fans sad, disappointed or just flat out ticked off.

So, on July 7th (the 7th day of the 7th month), the Titans are hosting a night at the park to help fans forget about No. 7.

They're calling it Forget Brady Day. Fans with tickets to the game that day can bring their Brady Tkachuk No. 7 jersey and swap it out for infielder AJ Wright's No. 7 Titan jersey.

A Titans spokesman announced the promotion details on Thursday in a clever social media post.

"Look, Ottawa, it's been a tough week. Maybe you've deleted some old (Tkachuk) photos. Probably been asking yourself, what do I even do with this jersey now? Well, on July 7, we've got a solution. Bring your Brady Tkachuk jersey to the ballpark on July 7, fill out our form, and we'll order you a number seven A.J. Wright jersey.

"That's right, trade your old number seven for Ottawa's new favourite seven. Just make sure you have a valid ticket to the game, because this offer is in-stadium only and quantities are limited. The jerseys will arrive at a later date, but emotional recovery starts immediately.

"We'll see you there, Ottawa, it's time to move on."

The number of Titans jerseys they're willing to give away is limited to an unspecified number, and fans will have to wait for them to arrive on an unspecified date.

Regardless, one of the hallmarks of a good promotion is that it gets people talking and based on the social media reaction, it's certainly done that. We'll find out on July 7th if it equates to ticket sales or helps Sens fans forget.

By Steve Warne
The Hockey News

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