The Maple Leafs are leaning hard into 'The Passion' slogan for the 2024 Stanley Cup Playoffs
If you are one of the lucky ones who managed to grab a ticket to Game 3 between the Toronto Maple Leafs and Boston Bruins, there will be a rally towel that will be draped onto your seat.
A white towel with the term 'Bring The Passion' awaits fans.
The Maple Leafs regularly have some sort of towel giveaway for every home playoff game and their 2024 Stanley Cup Playoffs are no exception.
The Maple Leafs have incorporated the word 'passion' going back to two decades ago when 'The Passion That Unites Us All' was the main slogan for the club. In recent years, the "passion" portion of the message has been used extensively by Maple Leafs fans when describing certain plays or reactions.
When defenseman Luke Schenn returned to the Maple Leafs for a portion of the 2022-23, fans quickly mentioned that 'Luke Schenn has The Passion'.
Current players like Max Domi, who grew up in Toronto, have also been described as having 'The Passion'
Ahead of Game 1, One of Toronto's regional Go Trains was dropped with the 'Bring The Passion' slogan.
The Maple Leafs host the Bruins in Game 3 after both clubs split the first two games of the best-of-seven first-round playoff series.
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