The event will be held in the Toronto Maple Leafs’ Scotiabank Arena for the first time since 2000.
During the 2023 NHL All-Star Game in South Florida, the league announced that the Toronto Maple Leafs would host the 2024 edition of the event.
Now there is an official logo.
The NHL unveiled the logo of the event during NHL Commissioner Gary Bettman's media availability ahead of Game 1 of the Stanley Cup Final between the Vegas Golden Knights and Florida Panthers.
The red, white and blue pay homage to the flag of Toronto. A yellow star and black NHL shield were added to the color palette and "will be the foundation for upcoming All-Star brand extensions," according to the league.
Outside of the obligatory Maple Leafs in the foreground, it's interesting that the font for the 'TORONTO' portion was selected as a tribute to the 'TORONTO' landmark sign located at Nathan Phillips Square.
What's also interesting is that there will be two different logos used. One for Canada presented by Rogers and another in the United States will be presented by Honda.
With Rogers' official colors being red and white, it makes the bottom of the logo look quite busier than the U.S. logo.
The original plan called for no NHL All-star game as both the league and NHLPA had hoped for a World Cup of Hockey to take place around that time. However, that has been deferred until 2025 at the earliest.
During his media availability on Saturday, Bettman said discussions continue to try to get the World Cup of Hockey back up off the ground.
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