The organization will be in charge of making the Utah Hockey Club recognizable.
As fans anxiously await the release of any news on the name of the Utah Hockey Club, we now want to introduce the minds behind the club's future branding.
In a frequently asked questions section on the Utah HC website, the club wrote the new branding, to be revealed in time for the 2025-26 season, will be created by Doubleday & Cartwright, which the club called "a highly acclaimed creative consultancy and design studio", will be responsible for its creation.
So, who is Doubleday & Cartwright?
The company, as stated on their website, has worked with some big names like Nike, Apple, and Red Bull, with a focus primarily on media and branding.
D&C also has some notoriety for its hand in creating the original branding of David Beckham's Inter Miami CF, which began playing in Major League Soccer in 2020.
Therefore, Utah fans shouldn't worry about how the branding of the team will look; when you have a client list that includes the Los Angeles Dodgers, the Brooklyn Nets, Apple, and Nike, among other big names, the team will be in good hands.
And as the refrain has been the last few months, the only challenge now is to pick what the team's name will actually be.