Tucson Roadrunners Just Had the Biggest Business Season in Franchise History

10 years after arriving in Tucson, the Roadrunners are proving their biggest victories aren't measured only by goals and wins.

Figures released by the organization late last month reveal the American Hockey League affiliate of the Utah Mammoth delivered one of the most successful business seasons in franchise history, setting records in ticket revenue, attendance, corporate partnerships and digital engagement while celebrating its 10th anniversary.

The numbers tell the story of a franchise that continues to gain momentum, turning milestone nights into sellout crowds, viral moments and unprecedented growth both inside the arena and throughout the Tucson community.

The Roadrunners continued expanding their reach throughout the 2025-26 season, posting growth across all four major social media platforms while attracting more than 13,400 new followers.

Instagram led the way with a 29 percent increase over the previous season, highlighting the club's ability to connect with both longtime fans and a new generation of hockey followers.

The organization also enjoyed several breakout moments online, with three separate posts surpassing one million views. Leading the way was the viral "Golden Dusty" video, which accumulated 2.38 million views through April and became one of the most successful pieces of content in franchise history.

The momentum extended well beyond social media.

Tucson finished the season with 88 corporate partners, the highest total the franchise has ever recorded, reflecting continued investment from businesses across Southern Arizona.

The organization's 10th Anniversary Campaign also produced a 26 percent increase in total corporate revenue, giving the Roadrunners the second-highest year-over-year corporate growth among all American Hockey League clubs during the 2025-26 season.

Perhaps the clearest sign of the franchise's upward trajectory came at the box office.

The Roadrunners established a new single-season ticket revenue record during the 2025-26 campaign, finishing with a 15 percent increase over the previous season. That figure ranked as the second-largest year-over-year ticket revenue increase among the AHL's 32 teams.

Group outings became one of the organization's biggest success stories, as Tucson led the league with a 37 percent increase in group sales revenue and a 30 percent increase in total group tickets sold.

First Responders Night on March 14, 2026, set a new franchise benchmark by selling 3,041 group tickets, making it the largest group event in Roadrunners history.

The organization also welcomed six of the seven largest crowds ever recorded at a Roadrunners home game:

Star Wars Night ultimately became the largest gate in franchise history, another milestone during the club's anniversary campaign.

Additional ticketing achievements included a 12 percent increase in single-game ticket sales, the second-highest single-game ticket total since the franchise relocated to Tucson in 2016, and a 111 percent season-ticket holder recovery rate that ranked fifth across the American Hockey League.

The Roadrunners' 10th anniversary season was designed to celebrate the organization's past, but the numbers released late last month suggest the franchise is firmly focused on its future.

From record-setting crowds and unprecedented corporate support to expanding digital engagement and growing community interest, Tucson produced one of the strongest business performances in the AHL during the 2025-26 season.

For the Utah Mammoth's top developmental affiliate, the milestone campaign served as more than a celebration of the last decade—it offered a glimpse of how much room the franchise still has to grow.