Canadian Tire Corporation has signed on to become a "Founding Partner" sponsor for the Professional Women's Hockey League (PWHL).
Canadian Tire Corporation has signed on to become a "Founding Partner" sponsor for the Professional Women's Hockey League (PWHL).
The PWHL has announced the league's first "Founding Partner" as Canadian Tire Corporation, who will serve as as the key sponsor for the PWHL Draft on September 18.
“Canadian Tire Corporation is raising the bar for investment in our sport and making history as the PWHL’s first Founding Partner,” said Stan Kasten, a PWHL Board of Directors member. “Their support signifies a pivotal moment in our growth as we shape the future of women’s hockey and champion equality and empowerment together through our sport.”
“Working with Canadian Tire Corporation, I have seen how committed they are to gender equity in sport and have experienced that commitment first-hand through my partnership over the past few years,” states Sarah Nurse, a Forward with PWHL Toronto. “Through numerous conversations with their key leaders, it has always been clear that they were committed to supporting a women’s hockey league. It is no surprise that CTC is an inaugural partner now that we have launched the PWHL. With our shared values and vision, I know that CTC will continue to put women’s hockey at the forefront.”
Recently, Canadian Tire Corporation pledged to allocated at least 50% of their sponsorship dollars to women's professional sport through 2026. They were also one of the first to pull out of Hockey Canada's sponsorships and re-allocate more of their sponsorship to women's hockey.
Canadian Tire Corporation's brands include Canadian Tire, Pro Hockey Life, SportChek, Hockey Experts and Sports Experts stores and Sherwood.
Greg Hicks, President and CEO, Canadian Tire Corporation, expressed pride in being a Founding Partner of the Professional Women’s Hockey League.
“This furthers our longstanding commitment to advancing gender equity and inclusion in sport from grassroots to professional arenas. This endeavour reflects CTC's dedication to enhancing communities and fulfilling our brand purpose of making life in Canada better,” he said.