CCM will provided all protective equipment, helmets, skates, and sticks for the PWHL when they drop the puck in 2024.
CCM will provided all protective equipment, helmets, skates, and sticks for the PWHL when they drop the puck in 2024.
CCM Hockey will be the full hockey equipment supplier for the Professional Women's Hockey League (PWHL).
CCM will supply helmets, protective equipment, skates, and sticks to PWHL players when the league kicks off in 2024.
"We are so proud to be partnering with the PWHL. Growing and making a more inclusive game of hockey is a key priority for CCM and we are excited to share our passion in this way. Working with the talented individuals of the PWHL to support women's hockey is true to who we are, and to what we want to support as a brand and as a voice in hockey. We look forward to the upcoming season and to building upon our relationship for the long term," stated Marrouane Nabih, chief executive officer of CCM Hockey in a news release.
It's another step toward the launch of a singular women's professional hockey league in North America, which will feature teams in Montreal, Boston, Toronto, New York, Minnesota and Ottawa.
"CCM is dedicated to delivering the best products in the industry to every player in the game, no matter their age or gender. By developing hockey's first head-to-toe line of equipment built for women and supplying PWHL players with high performance, game-changing gear, we believe we can help grow interest in women's hockey. CCM is committed to increasing the participation of girls at every level, and reminding girls that they belong in the game," said Catherine Ward, VP of product commercialization & innovation for CCM.
According to Jayna Hefford, the PWHL's VP of Hockey Operations, the partnership will provide PWHL players with high quality equipment for both their performance and safety.
"The PWHL is proud to partner with CCM, a brand that has a rich history of equipping the world's best hockey players while simultaneously helping promote and grow the game we love," said Hefford. "With CCM as an official supplier, PWHL athletes will benefit from access to CCM's high-quality and innovative line of sticks, skates, and equipment when they hit the ice for our inaugural season."