The PWHL isn't selling off teams anytime soon, but when they do, the value of franchises will likely be through the roof. It's a longterm investment for the Mark Walter Group, who owns all eight teams, which will soon rise by 2-4 additional teams through another wave of expansion, and the league itself.

The boom of women's sports globally is driving demand for media and broadcasting rights, merchandise, and ticket sales.

North America's two most established professional women's sports leagues, the WNBA and NWSL have both seen massive spikes in franchise valuations with the WNBA's average franchise value climbing to $272 million. That number will likely climb when Forbes includes the expansion Golden State Valkyries who averaged a WNBA high 18,064 fans in their inaugural season. In 2025, Forbes placed the New York Liberty as the league's most valuable franchise at $400 million USD.

The NWSL average franchise valuation came in at $134 million with Angel City FC topping the league's valuations at $280 million USD according to Forbes.

Both leagues have national broadcasting deals, higher attendance, and have a significantly longer history than the PWHL, but the world's top women's hockey league is rapidly closing the gap.

Looking at the least valuable clubs from the NWSL and WNBA as a starting point for discussing the PWHL's franchise values, Forbes valued the WNBA's Atlanta Dream at $200 million, and the NWSL's Chicago Fever at $70 million. 

When looking at non-NHL hockey teams, valuations remain high. It's believed that the most recent Ontario Hockey League (OHL) team to change ownership, which by no means was considered one of the top valued teams in that league, sold for over $20 million moving to Brantford, Ontario. Other teams in the OHL, including the Ottawa 67s, who currently share a venue with the PWHL's Ottawa Charge, but draw significantly fewer fans, and the popular London Knights and Kitchener Rangers are estimated to be worth more than $50 million. 

With costs low due to the PWHL and PWHLPA's long-term and restrictive collective bargaining agreement, there's stability in the market for current and new PWHL teams. The main issue the PWHL faces in driving up the value of their teams is in the lack of an American national broadcasting deal, which for most leagues is a paramount avenue for revenue generation.

What the PWHL does have is a growing brand, average attendance over 8,000 across the league including close to 12,000 fans per game flooding the league's newest teams in Seattle and Vancouver and more than 10,000 per game in Montreal, an international footprint in Canada and the United States, and highly successful league-wide initiatives like the PWHL Takeover Tour. 

With the amount of time and investment the Walter Group has put into the league, the current single-entity ownership model is unlikely to change until valuations climb to a point where the return on that investment reaches a point the group is satisfied with. Currently, it seems nearly unfathomable that any team in the PWHL would be valued at under $50 million, and in markets like Toronto, Montreal, Seattle, and Vancouver where they have stable venues, and ravenous fan bases, the value is likely already closer to or exceeding $100 million.

While the PWHL has no intention to sell their franchises, yet, the value of the league's eight existing teams, and those the plan to add ahead of next season, continues to climb.