Bauer will redesign new jerseys for all PWHL teams for the 2024-2025 season after announcing a partnership with the league as their official jersey provider.

The PWHL and Bauer Hockey have tied the knot as official jersey partners beginning net season. It's a partnership the league and Bauer believe will "elevate" the product and the fan experience.

“This year, the PWHL players and leadership have created a watershed moment that will have lasting and positive effects on girls and women for generations and extending far beyond the game of hockey,” said Mary-Kay Messier, VP of Global Marketing, Bauer Hockey, and member of the NHL Female Advisory Board in a news release. “We’re proud to expand our partnership by leveraging our passionate hockey audience and expertise to further elevate the fan experience, attract new families, and continue supporting the growth of the PWHL.”

The partnership will come with redesigned jerseys for the 2024-2025 season that could include new logos and branding for each club, although that news was not part of Thursday's announcement. 

According to PWHL senior vice president Jayna Hefford, the deal was significant for the league and sport.

“Bauer is a leader in supporting the performance needs of the league and many of the world’s best hockey players, and we are proud that their commitment to the PWHL will extend to jerseys next season,” said Jayna Hefford, PWHL Senior Vice President of Hockey Operations. “This expanded partnership underscores Bauer’s longstanding support of women’s hockey and growing and promoting the game at all levels.”

Several PWHL players are already signed as representatives of Bauer including  Boston’s Hilary Knight, Loren Gabel, Megan Keller, Alina Müller and Emma Söderberg; Minnesota’s Sophie Jaques and Lee Stecklein; Montréal’s Marie-Philip Poulin, Kristin O’Neill and Laura Stacey; New York’s Micah Zandee-Hart, Abby Roque, Jill Saulnier and Ella Shelton; Ottawa’s Brianne Jenner and Toronto’s Blayre Turnbull, Kristen Campbell, Jesse Compher, and Renata Fast.

Bauer was already an official equipment provider of the league offering sticks, skates, and protective equipment, but the jersey partnership is exclusive to the groups, and takes a new step forward in that growing partnership.